Ramblings Online

News, Stories, Events and More to Complement the Association Newsletter

Dear Romney Breeders…I am elated. Our first ever cost-share ad hit the mail, and it looks spectacular. The July and September issues of The Shepherd carry our beautiful, full page, color ad. I hope you have seen it; right in the center of the magazine. The committee is in the process of deciding to advertise next, and would like your input.

The committee invites all members to advertise, no matter the size of their flock, or the products they offer. These ads benefit both the members and our Association, both contribute monetarily to the ads, and both gain exposure to a broad audience.

By undertaking cost-share ads, ARBA appears in a publication that it could not possibly afford by itself. You, the member, are ARBA. We all benefit from this advertising. It puts our breed name out in front of sheep breeders everywhere.

No farm is too small or too large to participate in cooperative advertising; farms of all sizes can benefit from this type of ad. What individual breeder, large or small, could have an ad like ours in a national publication for $26.00 per month? Additionally, this cost share format is designed to be affordable to all Romney farms regardless of size. We have studied the demographics of our members and 80% own 18 sheep or less.

Your advertising committee needs to hear from you about your choice of the next publication. Some of the most popular ideas are The Banner, Spin-off, Wild Fibers, and Black Sheep Newsletter. You can reach me at tawandafarms53@att.net or 530.459.0966. Or you can contact any member of the committee: Ron Andress windyoaksfarm@frontiernet.net; Kelly Corbett thewoolwitch@yahoo.com; Dee Henrich Dee.Henrich@gmail.com; Michele James mhjromneys1@yahoo.com; Mary Pratt elihufarm@localnet.com; Joanne Smith bearmountainfarm@earthlink.net. Any of them will take your preferences. Remember, every time this ad appears, the format will be the same. When a prospective buyer opens a publication, they will say to themselves “There’s the Romney ad.”

In these hard times, we need to let the sheep world what a wonderful dual purpose breed we have and where to find them.

Carol Pasheilich
Director at Large
Chairman, Advertising Committee

Romney List
An electronic discussion list is being hosted at http://groups.yahoo.com/group/RomneySheep/. Whether you're new to sheep or an old hand, a small flock or show flock owner, or a commercial breeder, the Romney Sheep list welcomes you. Check the web site on Yahoo or write directly to list owner Mary Pratt, elihufarm@localnet.com.

All membership questions and Association business should be sent to the ARBA Secretary at secretary@americanromney.org. This includes any comments on this web site or suggestions for content.